The role of communication is vital when soliciting policy
change. It is important to be straightforward and specific about what needs to
change and how that will be achieved. Often the time allotted for delivering
your message is short therefore it is important to be concise, know your
audience, and the intended outcome of your message.
For example, soliciting change for parental involvement will
constitute knowing who to present the information to regarding the importance
of the issue and where the biggest impact will take place. When addressing
colleagues and parents at an in-service I would present the information using
vocabulary that all could understand, explain the urgency of the pressing
topic, and solicit ways for change outside of the school community.
Reference
Grant Makers in Health (2007). Communication for Policy Change. Retrieved from,
www.gih.org/usr_doc/communicating for policy change.
Mind Tools. (n.d.). The 7 Cs of communication: A checklist for
clear communication: A
checklist
for clear communication. Retrieved October 15,
2013, from
http://www.mindtools.com/pages/article/newCS_85.htm