Social Media's Influence on Policy Issues

The lack of parental involvement in the early childhood sector warrants attention and social networks may be a great way to generate awareness of this problem and influence social change. Utilizing LinkedIn for professional contact expansion will enhance the awareness of the problem and a way to share information on a professional level. Facebook would do essentially the same thing as LinkedIn but it can be broadcasted a bit different.

Both social networks appeal to a vast audience and can give the reader an in-depth picture of the problem seeking attention. According to Business Insider (2014) "LinkedIn has the advantage of being the place for white-collar professional to network, meaning its population is highly desirable since it is a high-income and highly educated user base. They continue to suggest that Facebook's users skew younger" and in turn this may be beneficial when landing a message effectively.

One major challenge both social media avenues may encounter is the targeted population for the problem being explored. Not having the means to access the internet one of the primary issues for some.  Actual parental participation is once again the largest problem.  Therefore is social media the best way to target this specific population and growing global issue?  It is but one tool in the kit.

References

Auer, M.R. (2011). The policy sciences of social media. Policy Studies Journal, 39(4), 709-736.

Smith, C. (2014, July 23). LinkedIn May Not Be the Coolest Social Network, But It's Only Becoming More Valuable To Businesses. Retrieved from http://www.businessinsider.com